Twitter decoded.

  Notes from Adam Rusbridger.

It’s an amazing form of distribution.


It’s an effective way to spread you ideas, instantaneously. Even if there’s a 140 words limit, most of the twits are linked to an other website where you will get some more informations.
It’s where you get the news first, the stories break very often on it and as a casual Twitter user, you are likely to know what’s going on in the world before it is universaly published. – It’s a good way of sourcing breaking news, as each persons post about their own interests.
As a search enginery, it is even better than Google in finding stuffs out. While Google is criticized to be too wide, you can find easily whatever you are looking for on Twitter.
Set out with the informations you want to know more about, it’s a great tool to aggregate your interests. It’s an awesome way to discover more about what you like, you choose what you want to know.
It’s a great reporting tool. Many of the most famous reporters are using Twitter nowadays. Journalists are now using it as one of their best weapons, it’s an excellent way to collect some informations before everyone.
It’s a fantastic tool of marketing. You can now post on your feeds your work, your productions online which could possibly be picked up by some professionals interested in it.
It’s a series of common conversation. You get instant reactions. It promotes conversation, as well as debates.
It’s more diverse than newspapers, television and medias in general. It allows a lot more people to have a voice and due to that, it changes the way of writing. There are more mixes of comments, it’s more personnal.
It’s a level playing field. The famousness does not matter, if you do post some newsworthy or entertaining stories, you can get more followers than any other famous personnality.
It has different news value. It picks up and decides what is important and different to the media industry.
It has a long attention span. A normal news is over on a flash. On twitter, a story can still be discussed somedays after it happens.
It creates communities.
It changes notions of authority. We do not need to wait for the proffessional pieces of journalism anymore. It’s no longer about corporate medias, it’s about people that WE believe are experts.
It’s an agent of change. It challenges conventional politics. It allows the people to combine and around issues and to articulate them grows. It has an increasing effect on people authority.

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